The annual report should include the most important information about the reporting period and comparative information. In addition to the above, it is also important that the report is free of typos, out-dated information and wrong references to non-existent notes.

Usually, audited reports look better because at least two pairs of eyes have read the report and the most obvious errors have been corrected before it is disclosed to the public.
An annual report prepared with great care serves as an attractive business card for a company.

Source: Elen Erm, consultant, audit department, RMP.ee, shortened